AppsFlyer logo

AppsFlyer

Marketing & Advertising
United States United States, San Francisco, CA
Founded 2011 · 1001-5000 employees

About AppsFlyer

AppsFlyer is a mobile marketing analytics and attribution platform that measures which digital ads drive app installs and in-app purchases, helping advertisers gauge return on ad spend while protecting user privacy and blocking ad fraud. Founded in 2011, it positions itself as an independent, unbiased measurement layer as AI increasingly automates how advertising is bought and optimized.

Latest Funding

Series C+
$1B

Announced 2026-06-22

Buying Signals

Where the capital is going, and whether it's already started moving.

Spend Intent

3 signals · where the capital is going

Infrastructure

Continue building infrastructure designed to support autonomous marketing and AI-driven (agentic) workflows.

calcalistech.com

+2 more capital deployment signals · confidence ratings · source articles

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Hiring Signals

58 open roles · capital meeting headcount

Career page
R&D without engineers

R&D spend declared but no engineering hires; possibly outsourcing or tooling

+1 more hiring signal · full department matrix · role-by-role drill-down

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Top hiring departments

Unknown
55
Design
2
Sales
1
Employees
1001-5000
Founded
2011
HQ
San Francisco, CA
Industry
Marketing & Advertising
Tags
Platform Series C+ AI/ML Adtech Marketing Services
For sales teams

Selling to AppsFlyer? You're in the right place.

Knowing they raised is the start. The edge is what's attached to AppsFlyer.

Spend intent

Where this round will be spent.

Hiring signals

Which departments are growing.

Verified contacts

Who actually decides.

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What is the unique value proposition of AppsFlyer, and who are their main competitors?

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Auto-matched to your ICP

Every company, scored against your profile. Automatically.

84 / 100
Excellent match

Industry

High

Size

Mid

Stage

High

Match score blends industry, company size, growth stage, tech stack, and geography. The moment you set your ICP, every company in our database gets scored.

Example score shown. Set up your ICP for AppsFlyer's real match. See real score

Investors

4 investors
GO

Google

Lead investor · Series C+

Lead

Tech Stack

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WordPress Block Editor WordPress Block Editor
Magnific Popup Magnific Popup
jQuery jQuery

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Key Highlights

AI Insights

Series E raised more than $1 billion at a $2.7 billion post-money valuation — AppsFlyer's first raise since 2020, lifting total known funding to roughly $1.3 billion since its 2011 founding.

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💰 Where will funding be spent? Research

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For sales teams

Selling to AppsFlyer? You're in the right place.

Knowing they raised is the start. Our difference is what comes attached to AppsFlyer.

Spend Intent

Where this round will be spent.

Hiring Signals

Which departments are growing.

Verified Contacts

Who actually decides.

Open AppsFlyer's signals

No credit card. Five minutes, no approvals.

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