The SMC logo

The SMC

Marketing & Advertising
Korea, Republic of Korea, Republic of, Seoul, Gangnam
Founded 2009 · 501-1000 employees

About The SMC

The SMC (The SMC Group) is a Seoul-based digital content and brand-media company, operating for about 17 years, that runs branded social channels and a large creator network for major brands across YouTube, Instagram and other platforms. It has expanded into AI-driven marketing technology, notably its "Lens by The SMC" analytics product that reads content context and social signals to gauge brand-content fit. The company has been consistently profitable and is pursuing a KOSDAQ listing.

Latest Funding

Series C+
₩20B

Announced 2026-06-18

Buying Signals

Where the capital is going, and whether it's already started moving.

Spend Intent

3 signals · where the capital is going

Expansion

Expanding global operations, building on its existing overseas presence (e.g. Ho Chi Minh City office).

unicornfactory.co.kr

+2 more capital deployment signals · confidence ratings · source articles

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Employees
501-1000
Founded
2009
HQ
Seoul, Gangnam
Industry
Marketing & Advertising
Tags
Profitable AI/ML Brand Marketing Creator Economy Marketing Services
For sales teams

Selling to The SMC? You're in the right place.

Knowing they raised is the start. The edge is what's attached to The SMC.

Spend intent

Where this round will be spent.

Hiring signals

Which departments are growing.

Verified contacts

Who actually decides.

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What is the unique value proposition of The SMC, and who are their main competitors?

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84 / 100
Excellent match

Industry

High

Size

Mid

Stage

High

Match score blends industry, company size, growth stage, tech stack, and geography. The moment you set your ICP, every company in our database gets scored.

Example score shown. Set up your ICP for The SMC's real match. See real score

Investors

4 investors
LB

LB Investment

Lead investor · Series C+

Lead

Tech Stack

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Cloudflare Cloudflare
MySQL MySQL
Google Analytics Google Analytics

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Key Highlights

AI Insights

Pre-IPO round backed by LB Investment, TimefoliO Asset Management, Kolon Investment and Korea Kolmar, raised ahead of a planned KOSDAQ listing.

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💰 Where will funding be spent? Research

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For sales teams

Selling to The SMC? You're in the right place.

Knowing they raised is the start. Our difference is what comes attached to The SMC.

Spend Intent

Where this round will be spent.

Hiring Signals

Which departments are growing.

Verified Contacts

Who actually decides.

Open The SMC's signals

No credit card. Five minutes, no approvals.

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