About Cloov

Cloov is a Milan-based fashion-tech and e-commerce software startup founded in 2023 by Chiara Airoldi and Olimpia Santella. It began with B2B software helping fashion brands run circular models such as rental, resale and repair, and has expanded into multichannel e-commerce with its AI product Uplyst, which lets SMEs and retailers list and manage products across marketplaces like eBay, Amazon and TikTok Shop. The company positions Uplyst as a conversational, self-managed software-as-a-service that maps, optimises and distributes product catalogues across sales channels.

Latest Funding

Seed
€1M

Announced 2026-06-16

Buying Signals

Where the capital is going, and whether it's already started moving.

Spend Intent

3 signals · where the capital is going

Expansion

The company plans to expand the set of marketplaces Uplyst integrates with, broadening coverage beyond channels like eBay, Amazon and TikTok Shop.

startupbusiness.it

+2 more capital deployment signals · confidence ratings · source articles

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Employees
1-10
Founded
2022
HQ
Milano, Italia
Industry
Consumer Goods & Retail
Tags
B2B Seed E-commerce Fashiontech SaaS
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Knowing they raised is the start. The edge is what's attached to Cloov.

Spend intent

Where this round will be spent.

Hiring signals

Which departments are growing.

Verified contacts

Who actually decides.

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84 / 100
Excellent match

Industry

High

Size

Mid

Stage

High

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Investors

3 investors
GA

Gateway Ventures

Lead investor · Seed

Lead

Tech Stack

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CookieYes CookieYes
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Contacts

2 verified
SM

Sarah M.

Head of Sales

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Key Highlights

AI Insights

Round led by StyleIT, the FashionTech accelerator program of CDP Venture Capital's National Accelerator Network (a joint initiative of CDP Venture Capital, Startupbootcamp and Gellify), with international investors Maze Impact and Gateway Ventures participating.

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For sales teams

Selling to Cloov? You're in the right place.

Knowing they raised is the start. Our difference is what comes attached to Cloov.

Spend Intent

Where this round will be spent.

Hiring Signals

Which departments are growing.

Verified Contacts

Who actually decides.

Open Cloov's signals

No credit card. Five minutes, no approvals.

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