Precise
United States, New York, NY
About Precise
Precise is an adtech startup that applies "decisioning economics" to programmatic and agentic advertising, measuring the cost and contribution of individual targeting, bidding, and optimization decisions while campaigns are in flight. Its flagship product, TraceScore, ingests log-level DSP data to give agencies and brands independent, audit-grade contribution scores for media segments. Founded in 2024 by former Madhive leaders including CEO Spencer Potts and Chief Architect Adam Helfgott, the company positions itself as a neutral verification layer with no incentive to steer ad spend.
Latest Funding
SeedAnnounced 2026-06-17
Buying Signals
Where the capital is going, and whether it's already started moving.
Spend Intent
3 signals · where the capital is going
Plans a few senior product and commercial hires to expand the 8-person team.
adexchanger.com
+2 more capital deployment signals · confidence ratings · source articles
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Investors
Blockchange Ventures
Lead investor · Seed
Tech Stack
HSTS
Vercel
Unpkg
Contacts
Sarah M.
Head of Sales
Key Highlights
AI InsightsSeed round was co-led by Blockchange Ventures and Lasagna, with participation from Click Ventures (founded by Mediaocean CEO Bill Wise) and 3C Ventures (Michael Kassan).
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Hiring Signals
Which departments are growing.
Verified Contacts
Who actually decides.
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