Spicytool
Uruguay, Punta del este, Maldonado
About Spicytool
Spicytool is a proptech startup that gives residential real-estate agencies an AI-driven platform to run their digital marketing and qualify leads without depending on listing portals. It manages ad campaigns and then uses conversational AI agents inside WhatsApp to score and follow up with incoming contacts, automatically qualifying 30-50% of leads so brokers focus only on buyers and renters with real intent, alongside CRM, website-building and multi-agent messaging tools. Founded in December 2025 in Punta del Este, Uruguay by Alejo Dogliani, Nicolas Eliceche and Hernan Racciatti, it serves 80+ agencies across Argentina, Uruguay and Chile and is expanding into Mexico and Colombia.
Latest Funding
SeedAnnounced 2026-06-24
Buying Signals
Where the capital is going, and whether it's already started moving.
Spend Intent
3 signals · where the capital is going
Accelerate geographic expansion into Mexico in the coming months, where it already has clients, and into Colombia in 2027, building on existing operations in Ar…
elpais.com.uy
+2 more capital deployment signals · confidence ratings · source articles
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Investors
REACH (National Association of Realtors venture arm)
Lead investor · Seed
Tech Stack
Apache HTTP Server
WordPress
MySQL
Key Highlights
AI InsightsRound was led by NAR Reach, the global innovation program of the US National Association of Realtors, in its first-ever investment in Latin America, with participation from Tim Draper-linked Draper Angel Club.
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