Trovy
United States, New York, NY
About Trovy
Trovy is a US consumer fintech that lets homeowners access and leverage their home equity to cut borrowing costs. Its flagship product is a home equity-backed credit card -- issued by Cross River Bank on the Mastercard network -- pairing the low rates of a HELOC with everyday credit-card flexibility, and the company is building a broader "financial home base" platform spanning financing, a home-management hub, and rewards. A licensed consumer lender (rather than a bank-partnership layer), Trovy was founded in 2024 by TJ Milani and Ashley Harris and is live in 27 states, with a second product -- the 1Loan HELOC for home purchases and refinances -- launching in 2026.
Latest Funding
Series AAnnounced 2026-06-24
Buying Signals
Where the capital is going, and whether it's already started moving.
Spend Intent
3 signals · where the capital is going
Accelerating national expansion across US states (currently live in 27, licensed in 30).
prnewswire.com
+2 more capital deployment signals · confidence ratings · source articles
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5 open roles · capital meeting headcount
Funding round explicitly earmarked for talent acquisition
R&D spend declared but no engineering hires; possibly outsourcing or tooling
+1 more hiring signal · full department matrix · role-by-role drill-down
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Investors
DCM Ventures
Lead investor · Series A
Tech Stack
CookieYes
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Bootstrap
Contacts
Sarah M.
Head of Sales
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Key Highlights
AI Insights$15M Series A led by Left Lane Capital, with existing seed investors Kleiner Perkins, DCM Ventures and Camber Creek participating; total funding now $25M.
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