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WeRoad
WeRoad is a Milan-based group travel platform that organizes themed itineraries for solo Millennial and Gen Z travelers, pairing customers with a group leader and a WhatsApp pre-trip community. Since 2017 it has served 300,000+ travelers, generated €130M in 2025 revenue, and runs the WeMeet app for local in-person social events to deepen its community model.
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